Press Here
Ben Partridge
Mar 30, 2011

Another delightfully interactive book by French children's author Hervé Tullet hits stateside bookstores today. Clever, simple and handsomely bound, Press Here taps into the power of imagination that gives this printed book a magical oomph you won't find in any iPad app or e-book.

Hervé Tullet has worked as an art director at ad agencies, a magazine illustrator, and for the past 15 years, a creator of wonderfully playful children's books in France. Affectionately known as "the prince of preschool" in his native country, Tullet's books have only just started to gain attention in the States. Six of his translated children's titles were released earlier this year by Phaidon. And now, lucky for us, the folks at Chronicle Books are making another of this whimsical French import available.

Press Here begins with a single yellow dot on a white page. "Ready?" asks the book. "Press here and turn the page." Upon turning the page, you find there are now two yellow dots. "Great!" applauds the book. "Now press the yellow dot again." Another yellow dot appears. "Perfect. Rub the dot on the left… gently." When the page is turned, you discover the dot is now red. Tap the dots and they multiply. Shake, blow, or tilt the book in one direction and then another and the dots slide, scatter or rearrange on the page according to the performed action. I could go on, but you get the idea. Plus, I don't want to give away too much out of fear of taking away some of the unexpected giddiness that occurs during the first read through.

Still unclear how it works? Watch the cool jazzy book trailer, or peruse some sample pages on Scribd. And it's definitely worth your time to check out Tullet's nifty website, loaded with interactive activities and amusing scribbles.

Press Here by Hervé Tullet, $14.95

Apartment Therapy Media makes every effort to test and review products fairly and transparently. The views expressed in this review are the personal views of the reviewer and this particular product review was not sponsored or paid for in any way by the manufacturer or an agent working on their behalf. However, the manufacturer did give us the product for testing and review purposes.

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