Paul & Isa's Canadian Contemporary Loft

Paul & Isa's Canadian Contemporary Loft

Troy Seidman
Mar 3, 2011

Name: Paul & Isa
Location: downtown Toronto, Canada
Size: 1,900 square feet (plus deck)
Years lived in: 3 — owned

Further evidence that art gives an interior personality and intimacy is seen in Paul and Isa's amazing loft full of playful, conceptual and engaging contemporary art. Their collection includes some impressive names including Ed Ruscha, Larry Clark, Andre Kertesz, General Idea, Marcel Dzama, Harold Edgerton and Jeffrey Spalding to mention a few. Just as the couple responds to arch artwork, their design choices follow suite favoring confident colors, texture and humor. In the spirit of Where's Waldo, see if you can find a hidden stuffed bird; a leftover from Halloween decorations that has become part of the installation.

Apartment Therapy Survey:

Our Style: Curated clutter.

Inspiration:> Isa's parents' old loft — where a few key pieces made the difference.

Favorite Element: High ceilings and southern exposure. The physical space is very important. I feel we are half way through the design process and without the sunlight I don't know if we would have lasted this long with a kitchen from the 80s.

Biggest Challenge: We don't have a lot of space but we both have tendencies to collect…so it becomes a challenge to refine our taste and keep it from becoming over crowded.

What Friends Say: That it is a very unique space…

Biggest Embarrassment: Our coffee table. Something we said we would change upon moving into the place and 5 years down the road it remains the same. Art purchases override practical design necessities most of the time.

Proudest DIY: It is a bit of a stretch but the concrete fireplace we designed and made with our contractor. (Feels like a big accomplishment because the fireplace used to be covered with fake turquoise stone)

Biggest Indulgence: People tend to think art is an indulgence but for us it is a necessity, so I would say our biggest indulgence was our Paul Smith Carpet.

Best Advice: Take your time finding the right pieces that reflect your own sense of style. And invest in design.

Dream Sources: Ministry of the Interior (Toronto). We are making an effort to look at younger designers.

Resources of Note:


    • Large Painting: Jeffrey Spalding


    • Rug: Paul Smith for the Rug Company


    • Overhead Fluorescent Chandelier: Castor


    • Wallpaper: Kelly Mark

Thanks, Paul & Isa!

Images: Troy Seidman

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